Innovation and “Stealing Shamelessly”

Creating an innovative culture starts with creating an open culture. An open culture is accepting of ideas regardless of their source – other companies, industries, people – and is willing to implement what they have learned to improve their own performance. A great illustration of this concept from the greatest innovator of our time, Steve Jobs . . . . he obviously had no issue with learning from the best of the best:

“Picasso had a saying – ‘good artists copy, great artists steal’ – and we have always been shameless about stealing great ideas”. Steve Jobs

What do Copiers and Dog Food have in Common?

Once, when I was involved in a manufacturing operation for office equipment, I took my entire leadership team on a benchmarking trip to Ralston Purina. At the time, a lot of people questioned whether dog food had anything to do with components for copiers. But what we learned from Ralston Purina helped us to dramatically improve our whole approach to inventory management.

The idea came while walking through our local Wegmans grocery store. I was amazed to see from the “produced on” date that Purina could produce “Dog Chow“, ship it, and have it on a shelf in less than five days.  My factory was also producing a consumable for copiers, yet we had over 50 days of finished goods in our supply chain. I just had to see how they did it and try it in our shop. We brought many ideas back to our operation that ultimately helped us to become more responsive to changes in customer demand. And those improvements helped us to decrease our finished goods inventory by nearly 40%!

Other Benchmarking Examples

Whether you call it benchmarking or stealing shamelessly, the basic idea is to encourage your organization to learn from the best. Here are few more examples:

  • Henry Ford studied slaughterhouses in Chicago to get ideas that would help him develop the most efficient assembly line operations in the automotive industry.
  • A large retail bank learned how to make customer service a delightful experience by benchmarking Walt Disney Co.
  • Some historians say that Julius Caesar benchmarked the military strategies and tactics of other armies.
  • Steve Jobs’ passion for nicely designed products for the mass market was instilled in him by the builder of his childhood home – “His houses were smart and cheap and good. They brought clean design and simple taste to lower-income people”.

No such thing as a perfect match

The literature on benchmarking is full of similar success stories. But to get the most out of your efforts, you have to stop looking for the perfect match to your industry. The goal is to find ideas and practices that you can use right away to improve your performance. And it doesn’t matter where you find them.

Once a company starts rewarding people for “stealing shamelessly” (and I like to add – with proper credit), they have taken the first step in creating an innovative culture.

Advertisements

About Vele Galovski
Vele Galovski has consistently achieved breakthrough results by using his unique approach to innovation engineering. By combining ambitious goal-setting with key driver analysis, disciplined management of metrics, and an inspiring approach to employee engagement and empowerment, Vele has dramatically improved the performance of a high-volume manufacturing operation, a national financial services company, a leading provider of professional outsourcing services, and one of the top home-builders in the country. He is currently working on a book to describe his methodology and help others achieve exceptional results with the same basic process employed by the world’s greatest engineers. You set a daring goal. Then you engineer a way to get there.

4 Responses to Innovation and “Stealing Shamelessly”

  1. ideasuk says:

    I have always said why try and re-invent the wheel, if something works, then steal it and make it work better. Innovation can be about taking and process / product and making it better and more profitable.

    • Thank you for your comment. The “Not Invented Here” atitude in many companies suppresses ideas and leads to solving today’s problems with yesterday’s solutions.

      About ideasUK: The only non-commercial association in the UK dedicated to employee suggestion schemes/reward and recognition processes.

      Founded in 1987 ideasUK receives no funding from Government or from private enterprise. As a result ideasUK provides completely independent advice, guidance and assistance to any organisation (private or public sector) wishing to incorporate, or maintain, a successful suggestion programme in their business.

  2. ideasuk says:

    I am going to include this post in the Top 10 this week, but the office PC has broken so will be doing them at home this weekend.

  3. Pingback: Top 10 innovation and ideas management links – weekly round-up 24th February |

Please tell us what you think

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: